January 7

Full of support L’Ovada conquers Copenhagen


Nine wineries tell about the products and our Monferrato "There is great curiosity, countries symbol of quality "

The numbers, calculated based on bookings, were already confirmation of interest. A very warm welcome in Denmark for Ovadese wines. The OVADA Consortium was the protagonist with the homologues of Grignolino, under the aegis of the maxi regional consortium Piemonte Land, of “Piedmont to discover “, a food and wine event staged at the Kosmopol hotel in Copenhagen, one of the capitals leading European markets from the point of view of quality food.

“In Denmark – explains Daniele Oddone, president of the OVADA Consorzio – they know Italy well and appreciate it. The masterclass, aimed at operators, took place in the morning and in the afternoon it was open to the public.” This materialized after a long and difficult preparatory period. There were nine local wineries present with their wines, representing a wide range of the territory: Cascina Gentile, Rocca Rondinaria, Facchino Vini, Alvio Pestarino, Sassaia, Cavanna Vini, Cà del Bric, Casa Wallace, Castle of Grilano. Denmark was chosen in the belief of finding already fertile ground. “We found thorough knowledge, not only from our region, but also from areas of Monferrato near the Ovadese. From the point of view of wine they know Barolo, Barbaresco, therefore they appreciate structured and refined red wines. Our country for many years is the first in terms of market share, even ahead of France. This great natural curiosity certainly can be a good starting point.” EDOARDO SCHETTINO

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